Mar. 25th, 2013

dexfarkin: (me)
InAPPropriate Comedy has become one of the worst box office debuts in the U.S. ever - the film, which stars Adrien Brody and Rob Schneider and is directed by Vince Offer — a.k.a. the ShamWow/Slap Chop infomercial pitchman -- has made just $172,000 at 275 theatres since it opened on Friday, according to Entertainment Weekly.

According to its IMDb description, the film is about “a computer tablet full of the world’s most hilariously offensive apps breaks through the borders of political correctness, stirring up cultural anarchy.”


The stunning performance of the movie - to an average of $625.50 per theatre - actually makes me think that there's maybe hope for the changing culture. The idea about a film like this is that political correctness is what stands between people and what they find is actually funny. It reinforces the trope that modern attempts to deal with racism, sexism, homophobia, and other discriminatory attitudes are humourless and stultifying; that those durn feminists, uppity minorities and fags being all in your face about it just can't take a joke that 'real people' are ready to enjoy.

The trailers have been so unspeakably awful and painfully unfunny looking, that's it is clear that the film is banking on sheer shock value to such a dim fratboy level to appeal to audiences, and it failed badly. Perhaps it is taking it further than it deserves, but it would be nice to think that public opinion might make this kind of movie a financial liability from now on.

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