Guerilla Advertising

Sharp has, hands down, created one of the most innovative little ads/contests I've ever seen.

It's a multi-media mystery told through a series of films, flash animations and hyperlinked journals about the quest for two treasure urns, hidden by an aging and slightly insane French professor. The clues are diabolically subtle, and the entire story is told in a fantastically rich and slick manner.

This is what the internet should be doing for advertising!

http://www.moretosee.com/index_flash.html